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‘Cold email’ is an ugly term. No one wants send them, no one wants to receive them. But, when used correctly, a cold email can be a powerful tool to generate leads for your business.

If you’re like me, you probably receive at least one or two cold emails every day. At least. It either slithers into your inbox or maybe it’s the even more dreaded LinkedIn cold email. The one we scan for less than a second before hitting the delete key.

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