#tradeshow #tradeshowmarketing #smallbusinessmarketing

Ever walk a trade show floor and wonder what people are thinking with their booth choices!?! Learn more about the 3 L’s of trade show marketing. Location, Layout, and Leads.

Statistics Referenced:
• Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017. (Bizzabo, 2018)
• 84% of leadership (Vice President and C-Suite) believe in-person events are a critical component of their company’s success. (Bizzabo, 2018)
• On average, meetings generated $1,294 of spending per participant. (Oxford Economics and Events Industry Council, 2018)
• Events occupy the largest part of budgets, at 14% of total budget, on average. (Forrester Research Inc., 2015)
• The average ROI for events is in the 25-34% range. 19% don’t know their event ROI. (Marketing Charts, 2015)

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