“Joy Harjo Named First Native American Poet Laureate – Mental Floss” plus 2 more Joy Harjo Named First Native American Poet Laureate – Mental Floss How to start a blog and make money in 2019 – Business MattersBusiness Matters Five Digital Marketing Trends & Predictions for 2019 – PerformanceIN Joy Harjo Named First Native American Poet Laureate – Mental Floss
Posted: 19 Jun 2019 08:45 AM PDT
With the 50th anniversary of the Stonewall Riots coming up on June 28, it seems like the entire country is celebrating LGBTQ+ Pride . But what happens on July 1, when all the rainbow logos and flags get put away for the year? Don’t worry—we’ve got a list of incredible books by LGBTQ+ authors to keep you occupied all year long. Like the queer community itself, this reading list is diverse and exciting, representing a wide variety of genres, time periods, and identities. Here are 26 great books to add to your bookshelf.

Fingersmith // Sarah Waters Sarah Waters is the reigning queen of lesbian historical mysteries, and Fingersmith is her answer to Oliver Twist —only with more, well, twists.

So-called “genre” stories rarely get recognized for major literary prizes, but Fingersmith not only won the Crime Writers Association’s 2002 Historical Dagger award, and it was also shortlisted for the Man Booker Prize that year.

Find it: Amazon
2. Eighty-Sixed // David Feinberg In the last few years, a host of historical novels have delved into the first wave of the AIDS crisis, from Rebecca Makkai’s The Great Believers to Joseph Cassara’s House of Impossible Beauties . But no retrospective look captures the unknowability of the queer community’s sudden descent into the plague years as well as David Feinberg’s seminal Eighty-Sixed , which blends humor, fear, loss, and anger into a genuinely fun—if incredibly harrowing and sad—chronicle of the 1980s.
Find it: Amazon
3. Stone Butch Blues // Leslie Feinberg Winner of the 1994 Stonewall Book Award, Stone Butch Blues is one of the earliest American novels told from the point of view of a genderqueer, trans-masculine person—a “stone butch,” in the parlance of the 1970s (when the majority of the book is set).

Leslie Feinberg’s last words were “remember me as a revolutionary Communist,” and in that spirit, the 20th-anniversary edition of the book is free to download on hir website . (Feinberg used the pronouns ze / hir .)
Find it: Amazon
4. [insert] Boy // Danez Smith This first poetry collection from queer, black, nonbinary Midwesterner Danez Smith shows that the best spoken word poetry can also light up the page.

Showing the true breadth of their talent and appeal, in the years since [insert] Boy (2015) was published, Smith has appeared on The Late Show with Stephen Colbert and won a number of awards, including a nomination for the National Book Award for their 2017 collection Don’t Call Us Dead .
Find it: Amazon
5. I’ve Got a Time Bomb // Sybil Lamb In this whacked-out road novel, Sybil Lamb borrows deeply from her own experiences as an underground, always-on-the-move, crust punk trans artist—including the time she was beaten and left for dead after a gay wedding in New Orleans, causing her permanent brain damage. The result is surreal and disturbing, yet somehow still hopeful.
Find it: Amazon
6. The Color Purple // Alice Walker The Color Purple is a timeless American classic that has won accolades in print, on film, and on the Broadway stage. Yet it’s not often recognized for the queer sexuality and unconventional family structures at its heart. If you haven’t read this book since it was assigned to you in school, come back to it with adult eyes to find a beautiful story of queer resilience.

Find it: Amazon
7. Sketchtasy // Mattilda Bernstein Sycamore Young queer people might be prone to wax nostalgic about the 1990s (as many of us do). But Mattilda Bernstein Sycamore’s third novel, Sketchtasy , presents a different perspective on the decade, delving into the dangerous and confusing side of being a young queer outsider in Boston, America’s most parochial city, in the mid-1990s.
Find it: Amazon
8. I, the Divine // Rabih Alameddine Rabih Alameddine’s sumptuous prose would make a to-do list mesmerizing, but the real delight of I, the Divine is its experimental structure: The book takes the form of a series of attempted first chapters of the memoir of its protagonist. Alameddine is a master of using nonlinear forms to build powerful and unexpected narratives, and I, the Divine is one of his best.

Find it: Amazon
9. Blackwater: The Complete Caskey Family Saga // Michael McDowell Michael McDowell was only 49 years old when he died of AIDS in 1999, but he was already the “finest writer of paperback originals in America today,” as Stephen King put it .

Although you may not know his name, you almost certainly know some of his writing, such as the script for Beetlejuice . Blackwater is McDowell’s six-part serial Southern gothic horror epic, which follows decades of one family’s haunted life along the Perdido River in Alabama.
Find it: Amazon
10. We the Animals // Justin Torres Justin Torres’s loosely autobiographical first novel follows three brothers growing up in upstate New York in the 1980s in a family that is at turns loving and violent.

A beautiful coming-of-age story about being queer, brown, and working class, Torres fills his pages with gorgeous sentences that linger in your mouth, like, “We were six snatching hands, six stomping feet; we were brothers, boys, three little kings locked in a feud for more.”
Find it: Amazon
11. Outline of My Lover // Douglas Martin Douglas Martin’s exquisite, short, experimental roman a clef shines a queer light in an unexpected place: the indie music scene of Athens, Georgia, circa the late 1980s and early 1990s. Following a fey young man’s limerent crush on a closeted rock star, Outline of My Lover was published by Soft Skull Press, a New York City underground institution whose earliest books were printed on pirated Kinko’s copiers.

Find it: Amazon
12. This Bridge Called My Back // Cherrie Moraga & Gloria Anzaldua If you love the concept of intersectionality, This Bridge Called My Back is the throwback read you need.

Combining everything from poetry to memoir to theory, this slim anthology is one of the ur-texts that brought an explicitly anti-racist, women-of-color-centered, feminist lens to queer studies—without being so full of academic jargon you’ll want to throw it across the room.
Find it: Amazon
13. Conflict Is Not Abuse // Sarah Schulman Sarah Schulman is one of the queer community’s fiercest public intellectuals, with a critical eye that has tackled topics as diverse as Palestinian liberation and American gentrification.

With Conflict Is Not Abuse , she examines the “supremacist thinking” that undergirds everything from our current presidential administration to that Twitter fight you got in last week.
Find it: Amazon
14. I’ll Give You the Sun // Jandy Nelson This beautiful young adult novel proves that writing for teens can be as poetic and lyrical as writing for adults—without losing the unputdownable quality that animates the best YA books.

In alternating chapters, Nelson’s twin brother-sister narrators slowly circle the devastating secrets that transformed them from best friends into virtual strangers.

We dare you not to cry at the end.
Find it: Amazon
15. 7 Miles a Second // David Wojnarowicz Following his 2018 retrospective at the Whitney Museum in New York, the late artist and activist David Wojnarowicz has exploded back into cultural relevance. This posthumous graphic novel (illustrated by Wojnarowicz’s friend, James Romberger, and originally published by DC Comics), turns his autobiographical stories of homelessness, sexual abuse, and AIDS into a fever dream of stream-of-consciousness prose and hallucinatory images.
Find it: Amazon
16. Trash // Dorothy Allison Dorothy Allison is rightly famous for her novel Bastard Out of Carolina , which drew on her experiences growing up poor, Southern, queer, and sexually abused. But the novel’s protagonists, Bone and Shannon, made their debut in this early collection of Allison’s short stories, which won multiple Lambda Literary Awards in 1989.

Find it: Amazon
17. Written on the Body // Jeanette Winterson The unnamed, ungendered protagonist of Jeanette Winterson’s magical novel Written on the Body is both philosopher and seducer, approaching love as a conundrum to be sorted and a prize to be won. The result is a genderless eroticism that is both intellectual and physical. This one is best read with your lover(s).
Find it: Amazon
18. Long Live the Tribe of Fatherless Girls // T Kira Madden T Kira Madden’s lush, wild, and disturbing memoir seems to take every insane “Florida woman” Internet meme and explode it, revealing the tenderness, love, fear, pain, anger, and joy that nestle within stories of crazy nights and lost days. But Madden’s lyric prose and unique voice are what truly make this autobiography shine.

Find it: Amazon

Go Tell It on the Mountain // James Baldwin James Baldwin is one of the lions of 20th-century literature, renowned for his gorgeous writing, his gripping narratives, and his ability to grapple with some of the major social issues of his time. Go Tell It On the Mountain is his first book, the one that years later he would call “the book I had to write if I was ever going to write anything else.

” Start here, and then read everything Baldwin wrote after.
Find it: Amazon
20. No Ashes in the Fire // Darnell Moore Darnell Moore’s memoir of coming of age queer and black in Camden, New Jersey, is equal parts harrowing and beautiful. His ability to interweave his personal journey with the larger story of the structural racism and disenfranchisement faced by Camden residents makes No Ashes in the Fire fascinating on both a personal and political level.

Find it: Amazon
21. Confessions of the Fox // Jordy Rosenberg Transgender writer Jordy Rosenberg’s stunning debut novel ping-pongs back and forth between a lost 18th-century manuscript that purports to be the true autobiography of Jack Sheppard (an infamous historical figure and thief) and the story of the beleaguered academic who finds the book in a library sale at his second-rate university.

Rosenberg himself teaches 18th-century literature as well as gender and sexuality studies at the University of Massachusetts Amherst, and for anyone who’s spent too long in academic circles, the present-day parts of this book will feel all too realistic.
Find it: Amazon
22. Dancer from the Dance // Andrew Holleran Nothing can recreate the hothouse nature of post-Stonewall, pre-AIDS urban gay male life, with its heady mix of liberation and oppression all set to a throbbing disco beat—but Dancer from the Dance certainly comes close. It’s a portrait of shallow hedonism filled with unexpected depth and pathos.
Find it: Amazon
23. Leaves of Grass // Walt Whitman If the last time you tried to read Leaves of Grass was in a high school English class, it deserves a second look. Whitman’s poems are queer, erotic, sensual, sexual, and sometimes downright dirty. As the poet himself wrote, “I am for those who believe in loose delights—I share the midnight orgies of young men.

Find it: Amazon
24. SCUM Manifesto // Valerie Solanas If you only know Valerie Solanas from her attempt to shoot Andy Warhol or her recent cameo on American Horror Story , you’re missing out on one of the most outrageous feminist texts of the mid-20th century. Is SCUM Manifesto a Swiftian satire of Freudian misogyny, or actual propaganda for the violent overthrow of the patriarchy? Unclear. But either way, it’s hard to put down a book that begins like this:
“‘Life’ in this ‘society’ being, at best, an utter bore and no aspect of ‘society’ being at all relevant to women, there remains to civic-minded, responsible, thrill-seeking females only to overthrow the government, eliminate the money system, institute complete automation and eliminate the male sex.”
Find it: Amazon

The Queen of the Night // Alexander Chee Like the arias sung by Alexander Chee’s protagonist—a 19th-century opera diva with a hidden past— The Queen of the Night is lush, dramatic, passionate, and melodramatic (in the best way). This book is a confection for opera queens and Francophiles, but even tone-deaf readers will revel in its murders, affairs, intrigues, and mysteries. We’ve previously put Chee on our list of great Asian American authors to read, so suffice it to say we’re big fans.

Find it: Amazon
26. Complete Poems // Marianne Moore We might think of the terms asexual and aromantic as modern identity labels only recently recognized under the queer umbrella, but throughout history, there have been people who have lived queer lives very much in those modes—like the extraordinary poet Marianne Moore, one of the most talented (and longest lasting) of the Modernist poets of the early 20th century. Complete Poems gives readers a broad overview of her work, from her early, dense, Imagist pieces (often drawn from scientific sources, like 1936’s “The Pangolin”), to her later, more accessible and popular work (like 1961’s “Baseball and Writing”).
Find it: Amazon
Mental Floss has affiliate relationships with certain retailers and may receive a small percentage of any sale.

But we choose all products independently and only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Thanks for helping us pay the bills!
How to start a blog and make money in 2019 – Business MattersBusiness Matters
Posted: 18 Jan 2019 12:00 AM PST
So you’ve decided 2019 will be the year you start a blog and make money from it, but you don’t know where to begin. In this guide, we’ll look at the basics of getting a blog up and running, and some methods you can use to monetize it.
We’ll start with the basics of choosing a blog platform.

Choosing the right blog platform when monetization is important When starting a blog with the aim of making money it may be tempting to use a free blogging platform. Don’t.
Using a free blog platform will severely limit your options when it comes to monetization, so it’s something you should avoid. You can learn more about why you shouldn’t use a free blogging platform in this guide.

So if free blogging platforms are out of the question, what should you use to set up your blog?
Well, there are plenty of options out there, but you’re likely to find that WordPress is the easiest to use.
GoDaddy offers specialist WordPress hosting packages , which takes all the hassle out of getting your blog up and running. And if you opt for an annual plan, you’ll also get a free domain name.
On the subject of domain names, you need to pick one that’s short and relevant to what you’ll be blogging about.
It might be something as simple as your name (if your name is still available as a domain name), or it might be a clever name that relates to your chosen blogging niche.

Whatever you pick, you need to ensure the domain name will be relevant to your blog now and in the future.
So make sure you have a solid idea what you’ll be writing about before you buy your domain.
You can find more advice on what makes a good domain in this guide .

And you can search for a domain name below.
Planning your blog’s design and features One of the best things about WordPress is how easy it is to customize. So although you can use a pre-designed template to get your blog up and running quickly, you’ll probably want to spend a bit of time working out exactly how you want your blog to appear to readers.
Some things you’ll want to consider are: Will I be posting a lot of photos and/or videos? Do I want custom graphics (such as a blog logo) on my blog? How do I want my blog homepage to look? What do I want my site navigation to be like (this is a hugely important and complex topic).

Once you’ve decided what you want from your blog, you can then go out and find a suitable theme. (WordPress themes dictate the look and features of your site.)
You may find one of the free templates offered by GoDaddy is perfect for your blog, but if you want something a little more advanced you’ll have to pay for a theme, so make sure you pick one that matches your needs exactly. You can find a wide selection of themes of Theme Forest and Template Monster .
Of course, you can always stick to a basic free template while you get started and then change things later on. And of course you can change the design of your blog as often as you want (although as your blog gets bigger, this may take more effort.)
Creating and publishing your content We’re going to assume you already have a good idea of the general topic of your blog. If not, this guide will help you decide what to blog about .

We’re also going to assume you’re able to get to grips with actually publishing articles on WordPress by yourself. (If you need some help, check out this guide to publishing WordPress articles .)
So what we’re going to focus on in this section is the importance of publishing regular content to your blog.
You don’t have to publish every day (though if you can, that’s great, but you should aim to publish at least once a month (ideally more).
Leaving a long gap between posts can make it harder to build up an audience.

You also run the risk of grinding to a halt completely, as a long gap can keep getting longer.
So develop a content calendar and keep it full of ideas. You can learn about creating a content calendar here .

You should also aim to finish articles well ahead of time where possible. WordPress allows you to schedule posts for a future date, allowing you to stick to your calendar even when you’re not in front of your computer.
Promoting your blog Any form of blog monetization requires you to attract readers and to do that you’ll need to promote your blog. In this section, we’ll briefly cover the main ways you can attract readers and link to more in-depth guides.

Search engine optimization Search engine optimization (SEO) is hugely important for any website.

Good SEO is the key to ensure your website can be found via search engines. There’s a lot to consider, from site structure to keyword research.
Ranking well in search engines will be particularly important if you’re planning to generate income through affiliate links (see below) as you’ll need to identify the right keywords so people interested in the products you mention on your blog will see your site when they search online.
You can learn about getting started with SEO in this guide .
Social media Growing a social media following is a great way to attract an audience to your blog, but it’s not easy to do.

Identifying the places where people who are interested in what you write about is a good place to start.
It’s probably easiest to do this on Twitter as it attracts a wide range of people with a wide range of interests.

At the very basic level, you can use hashtags to identify people with shared interests. You can also use specialist tools to identify influencers who talk about the subjects covered by your blog. This is another great way to get your content in front of the right audience.
You can learn about how to get started with social media in this guide , while this guide covers getting started with influencer outreach .
Blog commenting Blog commenting has something of a bad reputation because it’s often used as a spam tactic.

But done the right way, commenting on other people’s blogs can be a great way to build relationships within the blogging community and get your content in front of a new audience.
Always make sure any comments you leave are relevant and insightful. If there’s the option to leave a website address as part of a comment, feel free to include your blog’s homepage. But only link directly to one of your blog articles in a comment if it’s 100% relevant to the discussion.
You can learn more about promoting your blog through blog commenting in this guide .

Email marketing Email marketing can’t really help you attract new readers to your blog, but it can help you keep existing readers coming back for more.
By encouraging people to sign up for your email newsletter, you can ensure a regular flow of engaged and loyal readers.
To do this, you’ll need a tool like email marketing from GoDaddy . This guide covers the basics of getting started with email marketing .
Ways to monetize your blog in 2019 There a two main ways to monetize your blog directly, as well as a few ways you can use an established blog to indirectly generate an income. Let’s look at the two direct methods first.

Include adverts on your blog When people think of monetizing a blog, they’re generally thinking of making money through including adverts on a blog.
The main way to do this is by using a service like Google AdSense. AdSense allows publishers to include ads on their site which are targeted based on your site’s content and audience.
You can learn about getting started with AdSense here.
It’s important to be realistic about how much income you’ll be able to generate via ads. You’re probably going to need to attract tens of thousands of visitors (if not more) every day to generate a significant amount of revenue.

Affiliate marketing You might not know the term affiliate marketing, but you will have undoubtedly visited websites that make money using it.
Affiliate marketing works through a business rewarding people who attract customers on its behalf.

For example, if you were to join the Amazon affiliate programme, you’d be rewarded every time someone bought a product because you mentioned it in one of your blog articles.

These sales are tracked by the means of a special affiliate link which is unique to you. (So you’ll only get your reward if someone buys after clicking through to the site via your tracking link.)
A huge number of companies offer affiliate programmes, so it should be easy to find one that matches the topic of your blog.

If you can find an affiliate niche that looks particularly lucrative, you may even want to set up a blog focused entirely on that subject.
You can learn more about getting started with affiliate marketing in this guide .
A note about GDPR: Both advertising and affiliate marketing track your website visitors, so make sure that any monetization methods you use comply with GDPR.
Other ways you can indirectly monetize a blog include launching a consultancy service based on your blog (this is particularly useful if you’re blogging on business-related topics).
You might also want to sell your writing services, using your blog as an example of your talents. It’s even possible to use your blog as the launch platform for a product.
Summing up Launching and monetizing a blog in 2019 is still possible, but it isn’t easy.

Your initial focus should be on building a blog that features high-quality content and attracting readers.

Then you can start to look at ways of generating an income from your blogging.
Five Digital Marketing Trends & Predictions for 2019 – PerformanceIN
Posted: 07 Jan 2019 12:00 AM PST
If you’re keen to find out how Rakuten Marketing can help your business reach new audiences and keep them coming back to you again and again throughout 2019 and beyond, contact us today . As we welcome 2019, it’s time to look at what this year will bring for advertisers and publishers across our network and for the digital marketing industry as a whole. Here’s what some of our experts across the UK and European regions predict for the coming year.

1. International expansion through technological advances 2018 saw many retailers and brands expand – or continue to expand – internationally. In Britain alone, more than 35% of transactions driven for Rakuten Marketing clients are now taking place overseas. The APAC region, in particular, proves popular with advertisers, with our New Horizons report finding that APAC is the most important emerging market for one in ten marketers.
2019 will see more brands taking the opportunity that APAC offers, and utilise technology to adapt their offering to affluent international customers in China, for example. International shopping events, such as Singles’ Day , will continue to become more of a focus for marketers in the UK, set to increase from the 13% of UK marketers who were focused on the event in 2018, while events such as Cyber Week continue to gain traction in France and Germany.

“Singles’ Day is now established but we’ll continue to see these events to be marketed widely by global brands. Brands want a piece of the affluent Chinese market and they will adopt more tools and channels to aid cross-border sales. For example, brands speaking directly to consumers via WeChat integrations and adopting Alipay on sites to cater for Chinese audiences. The number of brands adopting local languages and currency conversions – not just in APAC but around the world – to speak to global audiences will increase,” said Sheetal Sahota, senior manager of network development at Rakuten Marketing.
As Sahota points out, 2019 will see this trend of international growth expand outside of APAC – not only across regions but also verticals.
“Advertisers in luxury and fashion retail are expanding into markets like APAC.

Not only will this continue into new markets – for example, Eastern Europe and the Nordics – but also other types of advertisers will begin expanding. This will lead to innovations on the part of third parties to help advertisers overcome potential blockers, such as distribution, and it will be interesting to see how this moves the industry forward,” said Jeremy Coster, VP of client growth at Rakuten Marketing.
Distribution is one of the three key influential factors that will shape international expansion for advertisers and their partners, said VP of Strategic Partnership & Supply, Rakhee Jogia: “On the supply side, there are three key questions to uncover to determine where international expansion will be most impactful for advertisers. One – where is the demand? Two – where are the publishers? And three – where is distribution easiest, or even possible?”
For Rakuten Marketing, the focus on international expansion will continue as well, added Anthony Capano, managing director EMEA: “2019 will include some big advancements in our programmatic technology to drive further efficiencies and performance in the affiliate channel for both our advertisers and publishers. In addition, international expansion remains a core focus for us. We are continuing to expand our publisher network and payment infrastructure to support our clients’ international growth objectives.”
2. Influencer marketing will become more data-led Diving into one area of marketing, 2019 will see influencer marketing become more sophisticated in several ways.

Our 2017 survey found that 60% of marketers admit they don’t use an attribution model to assign credit for influencer sales, indicating that the value of influencer partnerships isn’t fully understood – or scrutinised.
Sahota predicts that there will be more data-led decision making when choosing an influencer to partner with, and believes there will be continued debate around issues related to influencer effectiveness, transparency and partnership disclosures: “Data will increasingly be used to vet the quality of influencers to clamp down on influencer-fraud. There will be increasing scrutiny from authorities and audiences alike about how influencers are being paid for creating content and how these partnerships are being disclosed.”
This will ultimately result in long-term partnerships and ambassador-style relationships being a focus for brands hoping to see more authentic content that resonates with their audience.

A likely knock-on effect of this is the continued rise of micro-influencers. These influencers may have a smaller audience than their celebrity counterparts but can generate more resonance due to their niche appeal.
In conjunction, brands and advertisers will look to understand the performance of their influencer marketing activity more accurately and tailor their campaigns to objectives accordingly. For example, working with celebrity influencers to generate brand awareness but working with micro-influencers to more directly generate sales.
3. The tipping point for attributed ROI For a long time now, “this year” has been heralded as the year that we will see, finally, the widespread adoption of attributed measurement.

As 2019 gets underway, we’re closer than ever to that happening.
“2019 will accelerate not only the need for attribution but also the opportunity.

There will be increased demand from the C-suite to understand marketing ROI properly, driven by the maturing of the industry and the move away from the desire to try new things, to the need to properly understand the value of mature channels. Secondly, vendors will be challenged more under increased scrutiny due to ad fraud and the demand for ethical advertising. And finally, better tools will be available at the tech necessary to understand ROI properly increases in availability,” said Coster.

“We’re reaching the tipping point where the reasons to implement an attributed understanding of ROI are outweighing the reasons not to. Those who don’t embrace it will suffer.”
This leads on to our fourth prediction…
4. The end of ‘performance at all costs’ The demand for a deeper understanding of ROI will extend beyond attribution and mark the end of ‘performance at all costs.
“Now is finally the time for the move away from last-click ROI.

Not only will we see more adoption of attributed performance, but also a move to softer KPIs. For example, qualitative metrics; measures of brand relevance and safety that help give advertisers an understanding of how well their look and feel is being maintained through advertising,” said Nick Fletcher, VP of client success.
This move to measurement that looks beyond the performance as we know it is perhaps linked to the growing scrutiny programmatic advertising has been under. 78% of programmatic buying tech owners cite lack of transparency around media buys as a major challenge, while 59% say brand safety is an issue. According to eMarketer, advertisers will demand clearer reporting, fee transparency and guaranteed brand safety from ad agencies and other vendors.

It is not just advertiser demands that will herald the end of ‘performance at all costs’. As the industry comes to terms with the impact of GDPR – and of the upcoming ePrivacy Regulation – consumers are becoming more aware of their rights over their own personal data. Although GDPR impacts businesses outside the EU, it’s also worth noting that data regulation will become even more of a global talking point as other regions continue to update their privacy laws, for example, the California Consumer Privacy Act of 2018.

Not taking significant steps towards compliance will no longer be an option.
As consumers become more accustomed to having control over their data, managing their rights through consent management platforms, and even adopting ad blocking when they’ve really run out of patience with disruptive advertising, targeting audiences will likely become harder for advertisers and their partners.
This undoubtedly presents a challenge but also creates an opportunity. In the UK, 17.

2 million consumers agree that they’re more likely to engage with adverts that are tailored to them, indicating that there is a huge appetite for targeting advertising – provided it is done correctly. To balance this appetite with privacy fears and ads ‘creeping consumers out’ (which over half of British adults say personalised adverts do), brands must work harder to deliver creative experiences that respect consumer data and add value, rather than disrupt with irrelevant and ignorable ads.
Jogia agrees, pointing out that this aligns nicely with the IAB’s movement to re-educate the industry on what ‘performance’ means, and what it means to be creative and tell an engaging story.
5. New content formats and publisher models will shake up affiliate marketing Onto our final trend for 2019, which is also linked to advertisers having to take a more creative approach to reach the right consumers. As the Internet of Things (IoT) becomes increasingly developed and audiences move away from traditional devices, brands will have to work harder and more creatively to reach them. This will have a significant impact on affiliate marketing.
“As people use more and more devices as part of their daily lives and consume content in new formats, including video and audio, rich media will continue to evolve via different platforms, like Spotify, for example.

Publishers will think more about experiential journeys for users, using AI, augmentation and VR. We’re also likely to see more connected devices powering publisher models – for example like how Samsung is using its phone capabilities (Bixby) to monetise discovery and shopping,” said Sahota.
As well as this, we’re likely to see affiliate – as well as other marketing channels – take learnings from programmatic display. As eMarketer points out, new programmatic infrastructure is being laid for other channels and formats, including out-of-home, audio and television. What puts such ‘new’ programmatic channels at an advantage is that they are able to learn from display’s programmatic journey and take steps to ensure transparency and brand safety straight from the off.

Share Your Brand’s Expertise on the Partner Network – Find Out More You are subscribed to email updates from “adult affiliate marketing,affiliate programs uk,how affiliate marketing works” – Google News .

To stop receiving these emails, you may unsubscribe now . Email delivery powered by Google Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States .

Leave a Reply

Your email address will not be published. Required fields are marked *

Name *