From time to time you might want to send an invitation to your subscribers. Maybe there is a private event, a new store opening, a special sale or other event that you would love your subscribers to attend.

I recently saw a great invitation email from Shutterfly.  Shutterfly uses a template very similar to personal event email invitations (namely “e-vite”) to promote their “exclusive sale”. It gives the user a more personal, special feel, just like they are being invited to a special party by their friend. Simple, personal, and straight to the point. Nice!

The Subject Line is: Feel the love. Save 20% at our invitation-only Insider Sale.

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