This week we investigate the reasons why your email marketing may not be getting through, paying specific attention to email bounces.

There are two types of email bounces, a hard bounce and a soft bounce. We distinguish the differences between them and how you can reduce your email bounce rate.

We also look at what may cause an email bounce:

Server outages
Full inboxes
Volume spikes
Email body content
Previous sending history
Dead addresses

If you are not an email blaster user, we would be really chuffed if you let us power your email marketing. You can try us for free over here: www.emailblasteruk.com/free

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