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Email is the number one direct communication channel in terms of daily use. Both consumers and business professionals use email on a daily basis to communicate with friends, family, clients, and potential customers. Email is thriving. Smart phones and tablets are making it even easier to access our email anytime, anywhere. Businesses all around the world use email marketing to boost sales, generate leads, strengthen relationships, increase website traffic and build customer loyalty. This is why it is so important for your business to have a powerful email marketing strategy in place.
The top things you need for a successful email marketing strategy are an opt-in, targeted email list, an effective creative email message and a comprehensive tracking program that lets you monitor and analyze your email campaign results. When planning and executing your email marketing campaigns, it is important to pay close attention to your audience and customize your email messages to their interests so your customers stay engaged with your email messages.