If you’ve ever asked yourself – what is the difference between marketing and transactional emails, we’ve got you covered. While marketing emails are one-to-many emails like newsletter, transactional (or triggered) emails are automated one-to-one emails like password resets, and receipts.
In this Email Explained video, our Director of Customer Success in the US discusses the differences between marketing and transactional emails and how it’s becoming easier to manage both in one platform.
1) The difference between marketing and transactional emails.
2) When to send a marketing or a transactional email
3) How to leverage platforms like Mailjet to ensure your transactional emails are on-brand and easier to build as a team.
Be sure to reach out to our Customer Support Team and Deliverability Experts to learn more and enhance your email strategy.