There are many reasons why emails bounce, and it can be one of the more frustrating parts of your email strategy. It’s important to understand why emails bounce, how to reduce this rate, and how to implement tactics to ensure this rate is kept way down.

In this Email Explained Video, our VP of Delivery Lauren Meyer explores why emails bounce and how you can improve this for your strategy.

Key Takeaways:
1) The difference between a hard bounce and a soft bounce
2) When targeting re-engagement lists and inactive lists, your bounce rate may be very high and will affect your deliverability. Focus on your active list
3) Check out Mailjet’s segmentation tool to ensure you are sending only to those who want to receive your email and driving a better domain reputation.

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