Building an email list and using email marketing in your business is still without a doubt one of the most effective ways to drive sales and increase revenues. As far as a digital marketing strategy goes, with some stats even showing a 4300% return on investment, this is a huge opportunity.

So in this email marketing tutorial we’re going to be covering a few reasons why your businesses marketing strategy needs to include email.

The fact is… email marketing works. It doesn’t matter whether you’re in a business to consumer (B2C) or a business to business (B2B) market, the fact is, the people you’re trying to reach all likely use email.

Why build an email list?

Well for one thing, a staggeringly high 4300% ROI.

Not to mention direct access to your customers.

And their expressed desire to actually want to hear from you and receive your emails.

Email is also an everyday part of our lives now, and most people check it at least once a day and now check it wherever they are from their phones which means you have the opportunity to reach your customers every day, no matter where they are.

This means direct access, anytime, anywhere.

Email marketing also offers a level of protection by giving you your customers contact details and access to them just in case your favourite social media channel ever decided to close, or change it’s algorithm like Facebook did awhile back in an effort to boost their ad revenues.

Finally, email marketing is extremely easy to use. Once you’ve signed up for an email marketing service and entered a few basic details you’re pretty much ready to go, and can start collecting and sending emails that same day.

To see what email marketing software I use and recommend visit

Lastly, probably the best part of email marketing however is the fact that even today, it’s still not being effectively used by most small businesses, which leaves the door wide open for you to better connect with your current and potential clients and customers.

One of the biggest regrets I’ve found among established business owners is that they failed to focus on building their email list earlier.

So my advice to you is to get started today, and if you’d like an example of what to say and how to write your emails then be sure to head over to and sign up for the Modern Marketing Newsletter so you can see exactly how I use email marketing in my business.

#### Summary

Use email marketing, and start now.

Visit to see my recommended email marketing software.

Then, sign up for the Modern Marketing Newsletter at to see how I use email marketing in my business.

Lastly, subscribe to the channel so you don’t miss out on future updates, tips, tricks, strategies, and marketing videos!

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