Designing an email campaign involves more than just “how it looks.” A well-designed email brings together intent, strategy, content, and audience.

That said, in this video, Litmus Director of Marketing Justine Jordan gives us her best tips about email design. Buttons, font size, email width, and more were all broken down for us so the next email you design will deliver a totally awesome experience for your audience!

Watch the full discussion about great email design in Episode 4 of our Get Smart About Email Marketing web series:

Shovi Websites creates marketing strategies that make businesses more connected to their customers in today’s attention economy. One of the ways they do this is through online education series productions like this one. If you’d like to learn if this idea is right for your business, contact Stephan at 781-538-5901.

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