Online marketing strategy has changed dramatically in the past few years. When Google released search their algorithm Panda and Penguin.

Building Online Marketing Strategies for Small Businesses
Digital marketing is becoming more & more relevant in todays age.
Assuming you have a website, we recommend following strategies for small businesses
Content strategy
Content is king
Google wants you to deliver value to the site visitors & content is one the best ways to do it
Search Engine Optimization
Build a solid SEO strategy around your content marketing strategy
Select relevant keyword & provide valuable content related to those keywords

Doing paid, whether search, display, or social, can be really effective if done correctly.
The downside? it can become expensive quickly if you aren’t careful
For example, terms in the insurance industry can have CPCs of $50 in a search environment
Constantly monitor your campaigns & see what works and what not

Social can be a really effective way of engaging consumers and building brand loyalty
Interact with your fans & listen to their concerns
LinkedIn and Twitter are usually better for B2B while Facebook is better for B2C

Email Marketing
Email marketing is a great avenue for businesses trying to increase retention or brand loyalty
Give tangible value to you customers through emails

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