In this video, we’ll tell you what A/B testing is and take a look at five elements to test in your emails.
Split testing is a method of marketing research used to rate the effectiveness of an email campaign. A/B testing helps to identify the most successful variant of an email before sending it to the subscribers.
Kate will outline how to A/B test the subject line, sender name, a discount or a CTA. Also, you’ll find out how to choose relevant content for your campaign.
Share your ideas on A/B testing in the comments below.
A/B Testing Ideas For Your Email Campaigns: http://bit.ly/2Ov7ayf