In this video, we’ll tell you what A/B testing is and take a look at five elements to test in your emails.

Split testing is a method of marketing research used to rate the effectiveness of an email campaign. A/B testing helps to identify the most successful variant of an email before sending it to the subscribers.

Kate will outline how to A/B test the subject line, sender name, a discount or a CTA. Also, you’ll find out how to choose relevant content for your campaign.

Share your ideas on A/B testing in the comments below.

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