Blogs 30 Budget-Friendly Marketing Tactics for Consultants Just Getting Started Marketing doesn’t need to cost a fortune to be effective. These cheap and simple tactics from Elaine Biech will come in handy when you’re new to the consulting game. Style Magazine 11:09 a.m.
Hoboken, NJ (June 2019)—When you’re just starting out as a new consultant, your number-one priority should be marketing. You want to make a name for yourself, enhance your image, and build your reputation. But you have little money! What can you do to find clients and persuade them to choose you? Don’t worry, says Elaine Biech. There are lots of marketing tactics that are simple to execute.
..and either free or very close to it.
“The first step is to change any preconceived ideas you have around marketing,” says Biech, author of The New Business of Consulting: The Basics and Beyond (Wiley, May 2019, ISBN: 978-1-119-55690-9, $30.
00) and its companion workbook, The New Consultant’s Quick Start Guide: An Action Plan for Your First Year in Business (Wiley, April 2019, ISBN: 978-1-119-55693-0, $28.00). “It doesn’t have to be complicated or intimidating. And it certainly doesn’t have to be expensive.
“There are many ways to get visibility and impress prospects that cost very little,” she adds. “Some of these tactics are common sense.
Others might be too unusual for you. It’s okay. Pick and choose the ones that feel right and let them spark your own ideas.”
Keep reading for 30 tips to help you get your foot in the door of the consulting industry (and get a leg up on the competition too!).
Attend professional conferences to network.
Take a bundle of business cards. Give everyone two cards: one to keep and one to give away.
Join your professional organizations.
Plan to meet three new people in every networking situation.
Contact your college roommate and ask for an introduction to an organization.
Submit press releases to the media regarding your major consulting engagements, awards, published articles or books, or appointments.
Agree to be interviewed on a podcast. Share it with potential clients.
Write articles for your professional journal.
Contact the editor to obtain a calendar of topics for the year.
Ask your clients for referrals.
Create a mailing list and an email list. They should include everyone you meet in the line of business every day.
Invite potential clients to a mini-presentation to get an idea of your expertise and services.
Sometimes called showcases, these are often held in local hotels where food and beverages are served to encourage a more social atmosphere.
Host a summer picnic. Buy T-shirts for your employees, colleagues, or even clients to wear at the picnic.
Create a list of success stories you have had with past clients, such as an effort that resulted in a savings of $3 million each year and shortened the time from concept to catalog by 11 months. Perhaps they could be used as case studies on your website.
Find a reason to call special clients.
Every time you meet a potential client, even a remotely potential client, follow up with a personal note.
Speak at civic and professional organizations’ meetings and conferences.
Collect testimonials from customers, experts, or celebrities and use them to spice up your marketing.
Use your email signature line to promote a new service or a book you’ve just published.
When you are not given a project, send a thank-you note saying you appreciated being considered. Compliment them on their choice—your competition.
Send articles that will interest your present and potential clients.
Send a card for atypical holidays: Thanksgiving, Valentine’s Day, St.
Patrick’s Day, Groundhog Day, or Independence Day.
Tie a client message to a holiday—for example, “We’re thankful to have you as a client” (Thanksgiving Day), “We’re lucky to have you as a client” (St. Patrick’s Day).
Send a lumpy envelope for a holiday: a gourd for Thanksgiving, candy hearts for Valentine’s Day, a four-leaf clover for St. Patrick’s Day, a sparkler for Independence Day.
Send birthday cards for both people and companies.
Send “congratulations” cards for promotions.
Send personal, handwritten thank-you notes.
Pass your extra work on to a trusted colleague. It will come back to you.
Help your client locate other consultants who can do work you are not qualified to do.
Enter your projects in industry award competitions.
Use Google Hangouts, Zoom, Facebook Live, or YouTube Live to create and deliver free how-to-do-something videos.
“You’ll be surprised how quickly marketing your services becomes second nature,” concludes Biech. “Some of these tactics might not seem simple or even doable at first, but great consultants are able to seamlessly blend many of them into their daily work.
Before long, you’ll feel like a seasoned marketing pro—and you’ll have the business to show for it!” Featured Videos.